Digital marketing is an umbrella term for the marketing of products and servicesusing digital technology, mainly on the internet, but also including mobile phones, display advertising and any other digital medium. The importance of digital marketing cannot be over emphasized in the event industry in Nigeria. In a constantly changing business environment in the 21st century, a well thought out and well executed marketing plan as to be put in motion .
Digital marketing aims at boosting business through science and technology. You may want to consider a series of pre events webinars videos or blogspot to address topics that your events will cover. Digital marketing can b utilized through the following platforms:
1 Twitter, facebook, snapchat, LinkedIn to reach larger audiences and potential clients
2 Mobile marketing by developing and using mobile application, a large number of audiences and potential clients can be reached through this medium. The mobile applications help provide daily updates and guides for different events. The mobile marketing helps reduce the cost of printing handbooks, poster, flyers and banners as a better alternative for marketing .
3 Marketing automatise , as the name implies, marketing automatise leverages the power of technology tools that provide a conduit between your content and targeted audiences. Simply put, marketing automation streamlines, automatise and measures many of your digital marketing tasks, saving you lots of time, manual labor and costs, examples of marketing automatise are mail chimp, bulks sms.