There are a number of things to implement that will guarantee that you are actually selling your business effectively when you present a business card other than handing them out in a presentation folder or dropping it in letters , or using them in a myriad of other ways to let people know who you are and what you have to offer . Yet too often , small business miss the opportunity to make a great impression with their card . There’s a good chance that if the look and quality of your card is shoddy or unprofessional , it may be thrown into the trash and no one wants that for the bottom line of their business as there are fewer strategies that can increase the trust about your organization offline other than that of an effective business card .
Below are some of the basic methods you can consider to make sure your cards can carry all that weight :
1 . Choose a Proper Quality Stock .
As a general rule , you should pick thick paper stock , but since thickness will not make a big difference in some instances , you should consider your actual requirements before making your choice to keep your costs low . Business card paper can be glossy , matte , textured and regular . If you have a photo image on the card , use glossy paper . Such paper may cost twice as much as regular paper , but the quality will be outstanding on an inkjet printer . Use textured paper to add unique look to your business cards . When you choose business card paper , remember that you are not just choosing what your clients see or feel , you are choosing what sort of effect you have on the environment . That’s why most business card printing companies now offer the eco-friendly methods of choosing recycled or partially recycled paper .
2 . Include a Professional Business Logo .
3 . Make it Easy to Read .
4 . Include a Unique Selling Proposition .
Many businesses miss the golden opportunity of utilizing their business card to its full marketing potential . Your card should state at least one very powerful reason a customer should do business with you ; i .e . , An auto service center’s business card I have reads in part , “complete automotive repairs” and “all work fully guaranteed .”
5 . Choose the Best Print Quality .
So there you have it . To implement the effective business card that can find you potential clients anywhere ; trade shows , business conferences or dinner parties . It is always advised that you consider the above when you carry it ( often in large enough numbers ) along in your pockets or wallets so that the opportunity to win over a crucial client will not be missed.