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Imagine ,a salesperson trying to sell his products or services without offering a business card . It only gives the impression that such a person is not prepared for business . A business card is simply one of the most important and cost-effective marketing tools a business has . It helps people remember you after they get home from a meeting , and it gives them a way to contact you in the future . Business Cards also offers efficient ways of letting your potential customers know about you without talking to you . You don’t need to use your marketing skills in speaking with them to show them what you and your business can offer . Usually , you give your business card to prospects and customers so they have your information should they need contacting you . So how do you make your business cards highly effective when you present them to potential clients ? 

There are a number of things to implement that will guarantee that you are actually selling your business effectively when you present a business card other than handing them out in a presentation folder or dropping it in letters , or using them in a myriad of other ways to let people know who you are and what you have to offer . Yet too often , small business miss the opportunity to make a great impression with their card . There’s a good chance that if the look and quality of your card is shoddy or unprofessional , it may be thrown into the trash and no one wants that for the bottom line of their business as there are fewer strategies that can increase the trust about your organization offline other than that of an effective business card . 

Below are some of the basic methods you can consider to make sure your cards can carry all that weight : 

1 . Choose a Proper Quality Stock . 

As a general rule , you should pick thick paper stock , but since thickness will not make a big difference in some instances , you should consider your actual requirements before making your choice to keep your costs low . Business card paper can be glossy , matte , textured and regular . If you have a photo image on the card , use glossy paper . Such paper may cost twice as much as regular paper , but the quality will be outstanding on an inkjet printer . Use textured paper to add unique look to your business cards . When you choose business card paper , remember that you are not just choosing what your clients see or feel , you are choosing what sort of effect you have on the environment . That’s why most business card printing companies now offer the eco-friendly methods of choosing recycled or partially recycled paper . 

2 . Include a Professional Business Logo . 

Logos are essential and have a new meaning in marketing because they communicate consistency . The smallest of businesses get logos that have the ability to project and create a consistent trade image since it implies that the business will deliver a consistent customer experience . A well-designed logo can increase the business success , while a substandard logo can imply amateurishness and turn off potential buyers . Engage a professional designer to create your business logo . If you provide products or services that can be represented with a symbol , the logo should symbolize that product or service in certain kind of way . 

3 . Make it Easy to Read . 

If you use fonts that are complicated , the viewer or the card reader will not be able to understand the text on your business cards . This can make your business card either useless for a customer , or it will at least make them do a lot more work . If someone can’t read your card easily , they’ll likely throw it away . Many people are using card scanners and unusual sizes , fancy fonts and lots of background colors just don’t scan well . Anything that makes it difficult for someone to use your card makes it less likely they’ll keep it and refer your services to someone . 

4 . Include a Unique Selling Proposition . 

Many businesses miss the golden opportunity of utilizing their business card to its full marketing potential . Your card should state at least one very powerful reason a customer should do business with you ; i .e . , An auto service center’s business card I have reads in part , “complete automotive repairs” and “all work fully guaranteed .” 

5 . Choose the Best Print Quality . 

Don’t save on high print quality . A professional business should look professional . Low print quality can be hazardous for the look and ‘feel’ of the business card . Don’t let a high quality product or service be let down by using a low quality printing job . 

   So there you have it . To implement the effective business card that can find you potential clients anywhere ; trade shows , business conferences or dinner parties . It is always advised that you consider the above when you carry it ( often in large enough numbers ) along in your pockets or wallets so that the opportunity to win over a crucial client will not be missed.